Since the first water park in China went into operation, it has been more than 30 years. Decades later, the booming market is attracting lots of investors in the water park industry. Fierce competition makes it crucial to manage the water park well. Five key points of improving management of water park will be shared with you in this article. Read on to know more.
Set up a distinctive brand mark
Just like commodities, if you want to impress customers, you have to give them a compelling reason to buy something valuable. What you can bring to the customers plays an essential part in determining the reputation of the water park. Maybe the tourists come to the water park because of the charming scenery of it. Maybe you get better water playground than the others from some great water park equipment manufacturers like Dalang.
Anyhow, try to make interest points of your brand strong enough, because only in this way can you blaze a trail among thousands of competitors.
Create a unique theme
When entering a water park, we will have an overall impression of it right away. A unique theme will impress tourists most and extend their stay in the water park. The theme of a water park consists of nearly everything in it, including the buildings, supporting facilities, landscapes, signage systems, performances, activities, costumes, commodities, etc. All these elements serve to present the theme of the water park.
Also, in the planning of the water park project, the original terrain, old buildings, and ponds can be utilized for theme culture packaging.
Keep pace with customer’s needs
Keeping up with the dynamic demand of tourists, the satisfaction and value evaluation factors of tourists can help find the critical points of innovation and development. Based on the analysis of relevant information, the water slide amusement park should follow the dynamic change of tourists’ needs.
It is a good way to develop new products and update the equipment of the water park. Dalang could be for your reference. We have many patent certificates for the water park equipment. The Super Bowl Slide of Dalang is one of the best new wet slides, which is popular with people. Besides the bowl water slide, the Forest Pythons of Dalang will bring people a new experience of the snake water slide.
Design a reasonable management style
The operation and management of a water park can be positioned from two essential aspects.
- Ensure the safety of tourists. Staff can take measures such as limiting the number of people entering the park and the movement of tourists to ensure the safety of tourists. In some thrilling large-scale water recreation facilities in the park, there are some notices and specialized services for tourists with special needs.
- Flexible price. The price strategy of the water park generally includes a single ticket price, high price with high quality, low fare ticket with multi-service, and low price. Single ticket price is a typical price strategy for theme parks which lack of facilities and services, but with simplex activities. High price with high quality is generally adopted by water parks with comprehensive services and high-tech support. Low fare ticket with multi-service is the pricing trend for comprehensive theme parks in the future. It emphasizes that theme parks should attract tourists with low-fare tickets and increase profits with related services. The low price strategy is suitable for theme parks near resorts.
Develop a sound marketing plan
The marketing cost of the water park is largely used in traditional media such as TV, radio, newspaper, etc. Meanwhile, it is supplemented by diversified marketing means.
- To publicizethrough an official website of the water park.
- Take corporate culture as a means of commercial publicity.
- Carry out joint publicity activities with brand enterprises with strong cultural influence.
These diversified marketing strategies not only significantly improve the popularity of the water park but also attract a large number of customers.
