When it’s hot, people are greedy of coldness; when it turns to winter, they are afraid of water. This phenomenon causes the seasonal dilemma of the water park. Once the summer passes, the number of visitors to the water park will witness a sudden drop. The business cycle is not long enough, and it is easy to cause losses in running a water park. Then, how could we break this predicament? Read on to know more.
Diversification
Investors should take these aspects into account when planning and designing the water park. Try not to build a single water park project. It is suggested to build a diversified project with strong comprehensiveness and more formats, and you need to make full use of the local characteristics. For example, comprehensive tourism and holiday amusement projects are integrating hot springs, water parks, skiing, hotels, catering, shopping, etc. in China. For a single water park, it is suggested to take into account the secondary products in winter, such as a water park in summer, skating, performance field, and theme lighting exhibition in winter.
Advance preparation
During the holidays outside summer, it’s a good time for the whole family to go out. The operators of the water park can take the opportunity to make a series of preferential activities, such as family package, couple package, social media package tickets, etc., which will attract more tourists. You can also set up some advertising spaces on the site to attract investment, invite some local enterprises to join in, and let them pay for advertising. That will help cover costs of equipment purchase and some activities.
Outstanding features
Most of the water park products in China are not much different. Therefore, it is necessary to fully understand and analyze the competitors around the project. Based on that, many innovations of making successful operation for the water park are worth watching in the future, such as facilities, operation and management, and service concept.
Try to make differences in the selection of water amusement equipment, and put in more special elements to create a diverse theme for the water park. The water park would be attracting in summer with some uniquely designed equipment. That is what Dalang can provide.
What’s more, we could brainstorm for you a suitable plan to run the water park even in winter. For example, the spacial water playground is possible to be changed into performance stage in winter and holding a musical carnival in the last few months in a year. Being cold outdoor, although, people’s high spirits would be inspired in the park.
As an innovative water park facility manufacturing enterprise, we not only provide all ranges of products, including the water slide, water playground and water park river, etc., but we also offer the superior customize service for our customers. The services conclude those processes starting from project design to final implementation, all of which would follow the needs of the clients.
All these tips above are to help get out of the winter trouble and even form a new water park trend.
