Strategies of A successful Marketing for Water Parks

Behind every successful marketing are repeated attempts and failures. Making a comprehensive marketing plan is not an easy job, which, most of the time, is a headache for a large number of managers. So, how to make a perfect marketing plan before the busy season coming on its way? This article might inspire you from several aspects to launch a successful marketing campaign.

Product Positioning

Only when the quality of products in the water park is guaranteed can the marketing be meaningful. The feedback after the experience of tourists determines whether the park is loved and recommended by tourists, so as to influence the reputation and market viability of the water park. Given that, the innovative ones that cater to the theme of water parks and target customers help to stand out.

It has to mention that conducting sufficient market research when purchasing the equipment of a water park appears to be inevitable. It would help if you considered a manufacturer with a good reputation and quality assurance. A case in point is Dalang. The other one is to determine the details of products, such as the length of the water slide, the size of the wave pool, etc. The slideway and water playground of Dalang have different specifications and styles, which cater to tourists.

Market Analysis

Only when we learn more about the customers can we make a scientific and effective marketing strategy. Before making the marketing plan, it is necessary to analyze the basic information of the water park, including the population covered, disposable income, consumption level, traffic conditions, climate conditions, competitors, etc.

  • The population and traffic conditions determine the upper limit of the number of visitors to the park, and also the direction of market promotion;
  • Disposable income and consumption level determine the basic pricing of the park;
  • Climate conditions determine the operation time of the water park and the opening time at night;
  • The situation of competitors determines the price strategy and market segmentation and promotion. For direct competitors, their price policy, marketing activities, and tourist volume should be mastered as much as possible. The corresponding adjustment should be made immediately according to the analysis results.

Market Promotion

After adequate market research and analysis, here comes the determination of an appropriate marketing plan. The formulation of the marketing plan should be analyzed in-depth according to specific circumstances.

For the newly opened water park with no water parks around it, an emphasis on the interest and stimulation of the water park can be used to attract tourists. And it’s better to have a play guide included in publicity.

For the one with other water parks around it, it has to emphasize the difference and uniqueness through brand promotion and distinctive activity promotion.

Sales Channel

Once the price policy is determined, it is necessary to expand the sales channels to provide more accessible chances for consumers. A water park can expand its sales channels through e-commerce sales, on-site sales, official website sales, and other ways. At the same time, make full use of the resources to carry out extensive business cooperation, striving for the maximization of income.

When it comes to the marketing of a water park, it is necessary to find the most suitable marketing strategy for the actual situation of the park through scientific analysis and judgment, so as to minimize mistakes.

 

CONTACT US
Tel:   (0086) 0763-6896 788
Sales:(0086) 0763-6880 138
Mob:(0086) 136 0979 2560
Email: sales@gzdalang.com
Address: #13 Guangzhou Rd,Guangzhou(Qingyuan) Industrial Transfer Zone
,Qingcheng District Qingyuan City, Guangdong,China.

ABOUT US
Guangdong Dalang Water Park Equipment CO.,LTD established in 1999,
Dalang already has 22 years of experience in the entertainment equipment industry.

CONTACT US
Tel:   (0086) 0763-6896 788
Sales:(0086) 0763-6880 138
Mob:(0086) 136 0979 2560
Email: sales@gzdalang.com
Address: #13 Guangzhou Rd,Guangzhou(Qingyuan) Industrial Transfer Zone
,Qingcheng District Qingyuan City, Guangdong,China.

© 2018Guangdong Dalang Water  Park Equipment Co.,Ltd  All rights reserved

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